by Mauricio Zuluaga
2020 was an atypical year, no doubts. But it was a time full of lessons learned. The pandemic forced businesses around the globe to switch, not just the way they used to interact with their customers, but their nature. Wineries and distilleries making hand sanitizers rather than wine or whisky, convention centres serving as hospitals, and car manufactures producing medical ventilators, are just some examples of the adaptation made by some industries due to COVID19.